Walk The Walk
Unga Rörelsehindrade
ProjectCampaign (case)
“The fastest route is not for everyone.” Google Maps helps us get from A to B as quickly as possible – assuming everyone can move freely, without obstacles.
With the idea “Walk The Walk”, Google Maps is limited for one day to only display places and routes that are accessible to people with reduced mobility.
By doing so, we make the invisible visible. We encourage people to open their eyes, take a detour, and truly walk the walk.