Johanna AnderssonAbout


Move Inclusive Swimwear



Client
HUG Swimwear

ProjectConcept & Campaign
DescriptionHUG Swimwear is a move inclusive swimwear brand founded in Sweden. We believe you should be able to move freely in your swimwear without compromising on either design or comfort, regardless of size.

The campaign “Designed to hug your curves” was shot in Stockholm, Sweden, featuring two professional dancers to showcase the bikini in motion.

HUG Swimwear was founded in 2022 by me and Matilda Hansson.  


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