Johanna AnderssonAbout


I påsen med Idolerna




Client
Estrella

ProjectConcept & Content

Year2024, 2025
DescriptionThe concept, “I påsen med idolerna” (“In the Bag with the Idols”), was a playful way to bring Estrella’s slogan “Låt stunderna börja” (“Let the moments begin”) to life. 

Through this activation, all 12 Idols were invited into the bag for fun interviews, challenges, and entertaining moments – creating engaging content that helped elevate the sponsorship. 



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